Alberta’s Minister of Forestry, Parks and Tourism, Todd Loewen stated, “Alberta’s tourism sector is a key driver of income and jobs in communities throughout the province.”
He added, “Our authorities is dedicated to rising the tourism sector and supporting genuine Indigenous tourism experiences to protect tradition, language, and traditions.”
In October 2022, Alberta was acknowledged by Nationwide Geographic because the chief in Indigenous tourism.
READ MORE: Alberta acknowledged by Nationwide Geographic for Indigenous tourism
Shae Hen, CEO of Indigenous Tourism Alberta stated, “We’re thrilled that our partnership with Journey Alberta continues to develop. It’s a very reciprocal relationship that, not solely advantages Indigenous entrepreneurs throughout the province, however helps Journey Alberta and the province’s tourism trade on its path towards reconciliation.”
Hen continued, “We’ve seen unimaginable progress over the primary few years of this partnership and we’re excited to see the advantages proceed. Indigenous tourism will proceed to play a significant function in strengthening Alberta’s customer financial system whereas supporting the revitalization and sharing of genuine Indigenous tradition all through these conventional territories.”
The partnership between ITA and Journey Alberta began in 2021. Up to now two years, Journey Alberta has supplied $2.85 million to ITA.
The CEO of Journey Alberta, David Goldstein acknowledged that, “The deepening of this ongoing seminal partnership speaks to our dedication to reconciliation and the empowering of Indigenous entrepreneurs and communities in all corners of the province.”
Goldstein added that, “Indigenous tourism acts as an essential bridge between cultures, creating resilient, affluent communities, and offers a touchstone for worldwide guests to Alberta.”