Asahi inks venue take care of ASM International

Asahi inks venue take care of ASM International

Asahi Way of life Drinks has signed a landmark five-year partnership with ASM International to completely provide non-alcoholic drinks to a few of the largest leisure venues in Australia, together with 9 venues with an annual non-alcoholic drink consumption of 1.5m drinks.

Leisure manufacturing firm ASM International has a venue community throughout 5 continents, with a portfolio of greater than 350 arenas, stadiums, conference and exhibition centres, and performing arts venues.

Guests to the venues can now buy Asahi Way of life Drinks’ drinks together with Pepsi Max, Solo, Schweppes, Lipton Iced Tea and Cool Ridge Water. This newest deal follows Asahi’s partnership with the AFL in December final 12 months, which noticed Pepsi Max and Solo turn out to be the AFL’s official tender drinks, whereas Cool Ridge the official water, and Gatorade the official sports activities drink.

Asahi inks venue take care of ASM International
Pepsi Max is owned by Asahi Way of life Drinks.

Asahi Way of life Drinks Chief Govt Officer Nigel Parsons stated the corporate was excited to be partnering with a number one venue administration firm and producer.

“We’re wanting ahead to partnering with ASM International to make sure our nice manufacturers are loved in a few of Australia’s most iconic venues and to additional improve the patron expertise,’’ Parsons stated.

The venues the place Asahi’s vary of non-alcoholic drinks will function embrace:

Qudos Financial institution Area, Sydney
Brisbane Leisure Centre
RAC Area, Perth
Worldwide Conference Centre Sydney
Brisbane Conference & Exhibition Centre
Conscious Tremendous Theatre, Sydney
Newcastle Leisure Centre
Cairns Conference Centre
Darwin Conference Centre

Chairman and Chief Govt of ASM International APAC, Harvey Lister welcomed the partnership with Asahi Way of life Drinks.

“We proceed to hunt out new methods to service our loyal patrons and homeowners, and this partnership enriches customer and visitor experiences and gives extra alternative of product at our venues. It’s in line with a strengthening pattern in Australia and aligns with ASM International’s personal insurance policies concerning the well being and security of followers and guests to our many venues throughout Australia,” stated Lister.

Don Elford, Director of International Partnerships at ASM International APAC, described the transfer to Asahi merchandise as a ‘win win’ worth proposition for each events.

“When brokering the deal, ASM International Partnerships put the patron and fan expertise at the beginning. Asahi proved they’ll improve the fan expertise by high quality merchandise, wholesome selections, sustainability and dependable provide and repair. ASM International will ship Asahi a novel, discerning viewers that may embrace high quality choices whereas having fun with occasions they’re very keen about,” stated Elford.

Asahi’s AFL and AGM International partnerships comply with the opening of Asahi Beverage’s upgraded Wulkuraka manufacturing plant in South-East Queensland final 12 months. The location additions permit 300 million litres of soppy drinks, iced tea, waters, and juice to be produced on the website yearly, together with Schweppes, Solo and Pepsi Max, Cool Ridge, and Lipton Iced Tea.

Asahi Holdings is ranked #3 in Australia’s High 100 Meals & Drink Firms 2022 report.